Redpath Insights

Sean Sullivan

Sean Sullivan
Sean Sullivan specializes in both creative and strategic marketing initiatives. Key areas of expertise include lead generation and new customer acquisition, content development, project management, art direction, and multi-channel campaign implementation. A process-oriented strategic thinker, Sean is adept at translating ideas and key messages into actionable insights and effective customer-focused marketing communications. Prior to joining Redpath and Company, Sean served as a Marketing Account Manager at C.H. Robinson where he balanced a number of responsibilities including driving revenue growth, building brand awareness, utilizing multi-channel marketing tactics, and leading high profile, cross-functional projects such as brand integrations and global tagline development.
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Recent Posts

Variable Interest Entity

December 19, 2014 โ€” During 2014, the Financial Accounting Standards Board (FASB) issued an update for the accounting treatment of variable interest entities (VIE) as related to privately held companies. A VIE is an entity in which the investor holds...

Deferred Tax Liability and Your Company's Balance Sheet

November 20, 2014 โ€” Defer. Defer. Defer.  That is usually the name of the game for income tax strategy.  What does that mean for how we look at company balance sheets?